August 2011 to Dec 2014: Marketing Plan Project as a Multi-player Game
When we have shared intentionality, we actively identify as part of a group, we deliberately and explicitly agreed on a goal, and we can understand what others expect us to do. Jane McGonigal
We come to the final part in this series. In Part Four I explained changes made to the individual experience by providing students with compelling, unnecessary obstacles in the form of ‘quests’. These quests also gave students a clearer understanding of the Marketing Plan Project and their role in it’s successful completion. The focus of Part Five is the collaborative process through which groups transformed themselves into teams.