“Mass Customization is the ability of a company to meet each customer’s requirements-to prepare on a mass basis individually designed products, services, programs, and communications.”(Keller & Kotler 2006) Examples of mass customization include shoes and clothing made to size, custom blended cosmetics, and choose-your-own-topping pizza. This differs from the more traditional practice of providing product features that certain groups of customers seem to be asking for. In the more traditional approach features are included in some portion of a mass production run. In the mass customization approach a menu of potential features is offered and the customer can choose from that menu. The end product is the sum of standard and individually selected features. This might be specially sized clothing, different sized shoes for each foot, or a front door in blue with brushed nickel hardware. Continue reading Batman’s Utility Belt: Open Source meets Mass Customization
Yellow Dog Linux was designed with Mac users in mind so I figured I might find it easier to set up on my Powerbook. I created a set of CDs from the sagittarious version of Yellow Dog. I partitioned my hard drive and reinstalled Tiger. Yellow Dog installation went without a hitch.
I liked the look of the desktop and response was extremely quick. I was also glad to see that my wireless network was detected and the signal was strong. The only problem was that I couldn’t connect to Firefox. I couldn’t spend any more time tinkering so I rebooted to Mac OS X. I’ll see if I can figure this out after the weekend.
Since I plan to spend some time becoming familiar with the Linux operating system, I thought I would add a little zip to my trusty Titanium Powerbook. I downloaded and created the Ubuntu Linux bootable CD for the Power PC architecture. I immediately ran into a problem. My video display flickered uncontrollably and I thought I was seeing triple.
I tried to determine which cursor arrow would work with which button. I knew that my lack of experience would make troubleshooting beyond my current patience quotient but I wanted to see Ubuntu up and running. I inserted the CD into my faster iMac. Everything worked as advertised. I played around with the top bar, changed a few application icons, and took a look at Open Office.
I couldn’t get to Firefox on my wireless network and I remembered reading that some Linux distributions did not work well with Airport. I will spend more time with Ubuntu later but, for now, I want to find a distro that will work on my Powerbook without any extraordinary effort on my part.
I fall into the category of people who are impressed by price tags. That is to say; if something seems to cost too little, its perceived value will inevitably plummet. So when I first started to research blogging and CMS platforms I was originally attracted to Movable Type and, later, to Expression Engine. It was suggested that I explore some of the open source software such as Drupal, WordPress, and b2evolution but I dismissed them because they were “free”. After all, you get what you pay for. Continue reading WordPress and How I Learned to Love Open Source
In the article
“The Cult of Macintosh” by Belk and Tumbat, Consumption, Markets, and Culture, Vol.8, No. 3, September 2005, pp. 205-217
the authors suggest that, for a brand to attain cult-like proportions and a devotional following a mythology consisting of certain “sustaining myths” must surround the brand. In the case of Macintosh computers the “creation myth” began in the garage with Steve Jobs and the first Apple computer.
Continue reading The Cult of Ubuntu ?