Beatles on iTunes

I’m not sure what it is. I have no reason to get sentimental about the announcement that the Beatles catalog was finally on iTunes. I didn’t have any reason to get teary when Apple announced ‘Facetime’ on the iPhone 4 either, but I did. At the time of the announcement of Facetime, I was overwhelmed by the realization that something fundamental had changed in my world. I’m careful to say “my world”, although I am not alone as a ‘child of the 60’s, growing up with Dick Tracy, the Jetsons, Robert Heinlein, Issac Assimov, Star Trek and myriad other visions and visionaries pointing to a future where a portable communication device could provide images as well as audio.

Skype isn’t the same thing. It’s not portable (read personal) enough. But back to the Beatles. They may not have been on iTunes these last seven years but they have been on my iPod since the beginning. Eventually the 2009 remastered Beatles CDs got downloaded on my iPod/iPhone/MacBook even though I knew I was losing fidelity because, in a world of digital media, CDs have become inconvenient.

Maybe I was just happy for Steve Jobs. He and I are ‘of an age’ and I understand the importance of the Beatles. As successful as the iTunes store has been, lack of Beatles content was a credibility issue. Now, that has been resolved and iTunes can be considered a full-fledged member of the ‘music biz’.

So what is happening on iTunes? It is Day One of Beatles on iTunes and Abbey Road is climbing rapidly up the album charts. When I began this post it was at number 9, now, at 3:00pm EST they are at number 8; having surpassed Taylor Swift’s new album and closing in on Josh Groban at number 7.

At Hour 5/ Day 1

    8. Abbey Road
    10. White Album
    13. Boxed Set (at $149. !)
    14. Sgt. Pepper
    16. The Beatles 1967-
    17. The Beatles 1962-
    19. Rubber Soul
    23. Revolver
    24. Magical Mystery Tour
    25. Let It Be
    28. Hard Day’s Night
    29. Please Please Me
    34. With the Beatles
    38. Past Masters
    45. Beatles for Sale

For those keeping track that’s 15 of the Top 45 Albums on iTunes. So, in effect, the Beatles have grabbed one third of the album sales on iTunes in 5 hours. Not quite so dominant on the ‘song’ charts, the Beatles most popular song download is Let It Be at 46, Here Comes the Sun at 47, Blackbird at 56, In My Life at 68, With a Litle Help From My Friends at 83, Come Together at 87, and Hey Jude at 99.

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