Tag Archives: Vlasic

Wal-Mart and the Vlasic Pickles

What is intriguing about this story is the way that Wal-mart, the largest company in the history of the world, according to Charles Fishman in his recent book The Wal-Mart Effect, is fundamentally changing the topology of the marketplace. The story of the gallon jar of Vlasic pickles is a case in point.
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As Fishman relates the story, the Wal-mart pickle buyer wanted to make a ‘statement’ with pickles. Vlasic agreed to sell Wal-Mart a one gallon jar of pickles that they could sell at $2.97. Accustomed to buying considerably smaller jars of similarly priced specialty pickles at the supermarket, Wal-Mart shoppers began buying the gallon jars at a rate of 200,000 per week. Continue reading Wal-Mart and the Vlasic Pickles