Brand Community Bibliography


Aggarwal, Pankaj and Sharmistha Law (2005), “Role of relationship Norms in Processing Brand Information,” Journal of Consumer Research, 32 (3), 453-64.

Ahearne, Michael and C.B. Bhattacharya (2005), “Antecedants and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing,” Journal of Applied Psychology, 90 (3), 574-85.

Algesheimer, René , Utpal M. Dholakia, and Andreas Herrmann (2005), “The Social Influence of Brand Community:Evidence from European Car Clubs,” Journal of Marketing, 69, 19-34.

Belk, Russell W, Guliz Ger, and Soren Askegaard (2003), “- The Fire of Desire: A Multisited Inquiry into Consumer Passion,” Journal of Consumer Research, 30 (3).

Belk, Russell W and Janeen Arnold Costa (1998), “- The mountain man myth: A contemporary consuming fantasy,” Journal of Consumer Research, 25 (3), 218.

Belk, Russell W, Guliz Ger, and Soren Askegaard (2003), “- The Fire of Desire: A Multisited Inquiry into Consumer Passion,” Journal of Consumer Research, 30 (3).

Belk, Russell W. (1985), “- Materialism: Trait Aspects of Living in the Material World,” Journal of Consumer Research, 12 (3), 265.

Belk, Russell W. and Gulnur Tumbat (2005), “The Cult of Macintosh,” Consumption, Markets, and Culture, 8 (3), 205-17.

Bhattacharya, C.B. and Sankar Sen (2003), “Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies,” Journal of Marketing, 67, 76-88.

Chaplin, Lan Nguyen, Deborah Roedder John, Dawn Iacobucci, and Laura Peracchio (2005), “The Development of Self-Brand Connections in Children and Adolescents. ,” Journal of Consumer Research, 32 (1), 119-29.

Cooper, Steve, Damien McLoughlin, and Andrew Keating (2005), “Individual and Neo-tribal Comsumption: Tales from the Simpsons of Springfield,” Journal of Consumer Behaviour, 4 (5), 330-44.

Coulter, Robin A., Linda L. Price, and Lawrence Feick (2003), “Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe,” Journal of Consumer Research, 30 (2), 151.

Cova, Bernard (1997), “Community and Consumption: Toward a Definition of the “Linking Value” of Product or Services,” European Journal of Marketing, 31 (3,4), 13.

Cova, Bernard and Veronique Cova (2002), “Tribal marketing: The tribalisation of society and its impact on the conduct of marketing,” European Journal of Marketing, 36 (5/6), 595.

Cova, Bernard, Robert V. Kozinets, and Avi Shankar (2007), Consumer Tribes (1st Ed. ed.): Elsevier.

Cova, Bernard and Stefano Pace (2006), “Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”,” European Journal of Marketing, 40 (9/10), 1087.

Algesheimer, René , Utpal M. Dholakia, and Andreas Herrmann (2005), “The Social Influence of Brand Community:Evidence from European Car Clubs,” Journal of Marketing, 69, 19-34.

Escalas, Jennifer Edson (2004), “Narrative Processing: Building Consumer Connections to Brands,” Journal of Consumer Psychology, 14 (1/2), 168-80.

Escalas, Jennifer Edson and James Bettman (2005), “Self-Construal, Reference Groups, and Brand Meaning,” Journal of Consumer Research, 32 (3), 378-89.

Fisher, Robert J and Kirk Wakefield (1998), “Factors Leading to Group Identification: A Field Study of Winners and Losers,” Psychology and Marketing, 15 (1).

Fournier, Susan (1998), “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, 24.

Fox, Steve (2004), “The New Imagined Community: Identifying and Exploring a Bidirectional Continuum Integrating Virtual and Physical Communities through the Community Embodiment Model,” Journal of Communication Inquiry, 28 (1).

Hemetsberger, Andrea (2004), “Creative Cyborgs: How Consumers Use the Internet for Self-realization,” Advances in Consumer Research, 32, 653.

—- (2002), “Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities,” Advances in Consumer Research, 29 (1), 354-56.

—- (2005), “When David Becomes Goliath: Ideological Discourse in New Online Consumer Movements,” Advances in Consumer Research, 33, 494.

Hemetsberger, Andrea and Christian Reinhardt (2006), “Learning and Knowledge-building in Open-source Communities: A Social-experiential Approach,” Management Learning, 37 (2), 187.

Hirschman, Elizabeth C and Craig J Thompson (1997), “- Why media matter: Toward a richer understanding of consumers’ relationships with advertising and mass media,” Journal of Advertising 26 (1).

Holt, Douglas B and Craig J Thompson (2004), “Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption ,” Journal of Consumer Research, 31.

Holt, Douglas B. (2002), “Why do brands cause trouble? A dialectical theory of consumer culture and branding,” Journal of Consumer Research, 29 (1), 70.

Janda, Swinder and Philip J. Trocchia (2001), “Vegetarianism: Toward a Greater Understanding,” Psychology and Marketing, 18 (12), 1205-40.

Jenkins, Henry (2006), Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

—- (2006), Fans, Bloggers, and Gamers: Exploring Participatory Culture: New York University Press.

Ji, Mindy (2002), “Children’s Relationships with Brands: “True Love” or “One-Night” Stand?,” Psychology and Marketing, 19 (4), 369-87.

Jo, Samsup and Yungwook Kim (2003), “The Effect of Web Characteristics on Relationship Building,” Journal of Public Relations Research, 15 (3), 199-223.

Kahney, Leander (2006), The Cult of Mac. San Francisco: No Starch Press.

Kates, Steven M. (2003), “The Collective Consumer-Brand Relationship,” Advances in Consumer Research, 30 (1), 159.

Kozinets, Robert (2002), “The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities,” Journal of Marketing Research, 39, 61-72.

Kozinets, Robert V (2004), “- Time, Space, and the Market: Retroscapes Rising,” Academy of Marketing Science, 32 (1).

Kozinets, Robert V. (2002), “Can consumers escape the market? Emancipatory illuminations from Burning Man,” Journal of Consumer Research, 29 (1), 20.

—- (1997), “”I Want To Believe”: A Netnography of The X-Philes’ Subculture of Consumption,” Advances in Consumer Research, 24 (1), 470-75.

—- (1999), “Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption,” European Management Journal, 17 (3), 252-64.

—- (2001), “Utopian enterprise: Articulating the meanings of Star Trek’s culture of consumption,” Journal of Consumer Research, 28 (1), 67.

Kozinets, Robert V. and Jay M. Handelman (2004), “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, 31 (3), 691.

Krishnamurthy, Sandeep (2005), “The Launching of Mozilla Firefox- A Case Study in Community-Led Marketing,” available at

Lange, Frederik (2005), “Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice.,” Journal of Consumer Behaviour, 4 (6), 465-79.

Lescovec, Jure, Ajit Singh, and Jon Kleinberg (2006), “Patterns of Influence in a Recommendation Network,” Proc. Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD).

Marlow, Cameron (2005), “Audience, Structure and Authority in the Weblog Community.”

McAlexander, James H., John W. Schouten, and Harold F. Koenig (2002), “Building Brand Community,” Journal of Marketing, 66, 38-54.

Muniz, Albert M and Lawrence O. Hamer (2001), “Us Versus Them: Oppositional Brand Loyalty and the Cola Wars.,” Advances in Consumer Research, 28 (1), 355-61.

Muniz, Albert M. Jr. and Thomas C O’Guinn (2001), “- Brand community,” Journal of Consumer Research, 27 (4).

O’Guinn, Thomas C. and Albert M. Muniz (2004), “The Polit-Brand and Blows Against the Empire: The Collectively Approved Brands of the New-New Left,” Advances in Consumer Research, 31.

Pimentel, Ronald W. and Kristy E. Reynolds (2004), “A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors,” Academy of Marketing Science Review, 2004, 1-45.

Rogers, Everett M. (2003), Diffusion of Innovations (5 ed.). New York, NY: Free Press.

Schau, Hope Jensen and Albert M Muniz (2006), “- A tale of tales: the Apple Newton narratives,” Journal of Strategic Marketing, 14 (1).

Schau, Hope Jensen and Albert M. Jr. Muniz (2002), “Brand Communities and personal Identities: Negotiations in Cyberspace,” Advances in Consumer Research, 29.

Schau, Hope Jensen and Cristel Antonia Russell (2005), “Me, Myself, and My Brands,” Advances in Consumer Research, 32 (1), 335-38.

Schouten, John W., Diane M. Martin, and James H. McAlexander (2007), “The evolution of a subculture of consumption,” in Consumer Tribes, Bernard Cova and Robert V. Kozinets and Avi Shankar, Eds. Burlington, Ma: Elsevier.

Thompson, Craig J (2004), “Beyond Brand Image: Analyzing the Culture of Brands,” Advances in Consumer Research, 31.

Thompson, Craig J and Zeynep Arsel (2004), “- The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization,” Journal of Consumer Research, 31 (3).

Thompson, Craig J. and Gokcen Coskuner-Balli (2007), “Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities,” Journal of Consumer Research, 34 (2), 135.

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